ISPO Shanghai July 2018

ISPO Shanghai July 2018


Running, Health & Fitness, Water Sports, Outdoor and Manufacturing & Suppliers all came together in Shanghai in July 2018. More than 14 000 industry professionals could see over 350 exhibitors and 650 brands, and take advantage of a Market Introduction Program and learn how to do business in China.

Performance Days in Munich 2018

Performance Days in Munich 2018



The best place for buying and looking at functional fabrics. The April 2018 event with almost 200 exhibitors and 2000 visitors was an outstanding success again, with the focus topic “Beat the Heat – Cooling Technologies”. “Quality” is the mantra Performance Days live by.

ISPO Digital Academy Scandinavia, 17-18th April 2018

ISPO Digital Academy Scandinavia, 17-18th April 2018

In April, together with svenskt Sportforum, the Swedish Sport Industry association, we welcomed over 200 Scandinavian industry executives in Stockholm to pick up and stay on top of e-com at the ISPO Digital Academy. Welcome back for more April 9-10th 2019!

Norspo in Oslo, Norway 2018

Norspo in Oslo, Norway 2018


The biggest B2B trade fair for sports in Scandinavia took place in June 2018. More than 70 exhibitors showed their products for eager buyers during a sunny weekend, and ISPO was present with a stand. Here you meet and do business and exchange the latest within sports.

HangOut @ Outdoor in Friedrichshafen 2018

HangOut @ Outdoor in Friedrichshafen 2018



The laid-back Hangout Area at OutDoor 2018 was a sign of the times and represents the new outdoor zest for life. After all, deceleration is the magic word for the success of outdoor experiences.

Camping, alfresco eating, short time-out sessions outdoors – this year more than 20 exhibitors was active in the HangOut Area in the Open-air Grounds presenting products, activities, challenges and discussion rounds.

Scandinavian Village @ Outdoor in Friedrichshafen 2018

Scandinavian Village @ Outdoor in Friedrichshafen 2018


Inspiration, trends and innovations from 26 of the member brands of the Scandinavian Outdoor Group were showcased at the Scandinavian Village at OutDoor in Friedrichshafen June 2018. HuginBiz was proud to be once again the project coordinator of the Scandinavian. Find out what took place at the village here

Good news for our clients, partners and business friends!

HuginBiz now also helping you with Selling!

HuginBiz welcomes Anders Selling as Chairman of the Board. Anders brings an extensive international experience from management consulting and business and supply chain development.

Besides his role as Chairman, he will take the position as Head of Business Services, responsible for HuginBiz’ market expertise and consulting services.

Anders also holds the position as president of the Swedish Sailing Federation and is engaged in a number of outdoor sporting events in MTB, trail running and skiing. He has previously worked for several major automotive OEMs and well known consulting firms and was until recently the CEO of Vasaloppet, the world ́s largest ski race.

In his role as an automotive expert, Anders will be a key note speaker on the European Outdoor Summit in Barcelona 28-29 September with the subject“Lessons learned from the Automotive Industry”.

For more information, please contact Martin Kössler, CEO.



Registration now open!

To participate at ISPO MUNICH  2017 click here

ISPO MUNICH is the leading platform and medium for the sports industry. It is where business and sport connect. Are you looking for new distributors, retailers, sourcing new products or looking for media attention then ISPO MUNICH should be part of your expansion strategy for 2017.

Secure last years price and take advantage of the early bird offer before 31/3. Final deadline 31 May 2016.

If you are interested in participating we recommend that you contact us immediately to guarantee space and choice of you preferred placement. If you would like to find out more about ISPO MUNICH click here.

For more information please contact Sophie Roswall

SOG Scandinavian Village at OutDoor Friedrichshafen 13 -16 July 2016

HuginBiz will coordinate the Scandinavian Outdoor Group Scandinavian Village at  OutDoor 13-16 July 2016 in Friedrichshafen.

Welcome to see the latest range of  outdoor products from the leading Scandinavian outdoor brands. Enjoy the atmosphere at the Scandinavian Bar.



Scandinavian Village @IWA Outdoor Classic 4-7 March 2016

The IWA Outdoor Classic is 4 to 7 March 2016 and all outdoor companies are welcome!

IWA Outdoor Classics is the world’s leading trade fair for hunting enthusiasts. Outdoor Classics forms a separate part of the exhibition and is detached from the firearm component. We are proud to offer Scandinavian outdoor companies an opportunity to exhibit within the platform Scandinavian Village.

IWA has experienced continuous growth since its start 40 years ago, however, the segment that has had the most rapid growth in recent years is the outdoor segment. At the IWA Outdoor Classics, you can expect to meet professional visitors (last 41,748 visitors from 121 countries) who are scouting sustainable and high-quality products for outdoor enthusiasts. This makes IWA Outdoor Classics to the obvious choice for outdoor companies who want to show off highly functional equipment for new audiences.

Participants in last years Scandinavian Village were Real Turmat, Light my Fire, Tretorn, Haglöfs, Sasta, Aclima, Mora of Sweden, Helsport, Polyver, Viking Footwear, Bergans, Walkstool, Trangia, Nokian and Woolpower.

Are you one of them in 2016?

For more information please contact Sophie Roswall