SportsTech World Cup

SportsTech World Cup – last chance to apply!

Last call! Today is your last chance to apply to the SportsTech World Cup and get that worldwide recognition in the sports industry. Apply here: #STWC2017

Scandinavian Outdoor Group member assembly fall 2017

Scandinavian Outdoor Group member assembly fall 2017


Back home after two intensive days with Scandinavian Outdoor Group member assembly and planning for cooperation projects 2018. After 17 years stronger than ever and as unique to have an entire industry with more than 60 companies team up to help eachother succeed growing international business. Great job from Sara Wänseth and Sofia Karlström and proud of my collegues Sophie Roswall and Rachael Blaxland at HuginBiz in charge of Scandinavian Village management. Next year bigger and better than ever. As proud to present our new collegue Linlin Zhai as we are expanding our team to help more clients launch in the booming Chinese market.



SportsTech World Cup

Important message to all Nordic sport tech start-ups: join and win a pitch trip to Silicon Valley!

We in HuginBiz believe in accelerating the sports industry and especially innovative ideas. “Great ideas need landing gear as well as wings” as the famous saying goes. We believe in helping with providing the wings for great ideas.
This is why we are happy to give our support to the first ever sports technology startup contest of the whole Nordic region.

Last day to apply is October 20th. Don’t procrastinate, submit your application today:

Golfmässan in Malmö, October 9-10th  2017

Golfmässan in Malmö, October 9-10th 2017

Today live from Golfmässan in Malmö – one of the most important annual platforms for the Swedish golf industry. The two show days are hosted by the Swedish golf industry association, Golf & Co.

More than 40 brands are showcasing next season’s news, both apparel and hardware. And Golfmässan is definitely attracting attention from the golf business professionals. Golf in Sweden has been growing continuously since 2013, now attracting almost half a million active members.
Despite the recent years overall decline of active golf members in Europe (since the record year 2009), fresh figures indicates that golf is stabilizing and soon even grow in popularity. More than 50% of the European golf market can be found in the five most established golf nations; Great Britain, Germany, France, Netherlands and Sweden.
(European Golf Course Owners Association)

Habit Modebranschens Dag in Stockholm, Nov 6th 2017

Live from Swedish Fashion Business day – Habit Modebranschens Dag. — at Epicenter Stockholm.

European Outdoor Summit in Treviso, October 4-5th 2017

European Outdoor Summit in Treviso, 4-5th October 2017


European Outdoor Industry gathered in Treviso, Italy, to meet and shape the future Outdoor Industry. We focus on the consumers experience. Molto Grazi to EOS team for great organisation, Assosport and Italian Outdoor Group for superb HospITALYty! C U all next year in Sweden.

PERFORMANCE DAYS in Munich, Nov 8-9th 2017

Update yourself and find your next textile innovations at PERFORMANCE DAYS in Munich Nov 8-9th.

This is the single most effective way to source and find the new fabric and accessories for your coming collections. Where else would you have the opportunity to meet more than 170 top quality exhibitors from 24 nations in just two days?

Do not miss the extensive seminar program during PERFORMANCE DAYS with presentations and unique workshops about fabric trends, development and news. The focus topic is Thermal Technologies – different ways of keeping the warmth longer close to the body or generating heat by fibers, yarns, knit and woven constructions, isolation by down/padding and smart textiles.

Register today and get your ticket free of charge.

Finalists in Habit Modegalan 2017

Finalists in Habit Modegalan 2017

All the finalists in Habit Modegalan 2017 are now officially announced. Extra exciting for us is that the category Årets Modeexportföretag (The Export company of the Year), of which we are proud category partners to together with Logent.

A big congratulations to all finalists!

ISPO Academy Scandinavia – The Importance of Awards and How to Win Them

ISPO Academy Scandinavia – The Importance of Awards and How to Win Them

We are happy and excited to kick off the ISPO ACADEMY conference in Stockholm now. Today we are diving into The Importance of Awards – and How to Win Them. Speaking today are Bernhard Heinz, Co-founder of Pascher+Heinz,Stefan Ytterborn, Founder of POC, Matthias Aßmann, Founder and owner of MANDEL and Martin Willners, Editor-in-chief of Sportfack.  More info:

A seminar for future winners, Sept 19th in Stockholm


A seminar for future winners! 
The importance of awards – and how to win them, Sept 19th in Stockholm

Actors winning an Oscar on average get a pay increase with 81%*!

If you were the director of a multi-billion film project and could hire an Oscar actor at least you are not doing anything wrong…Well, many big retail buyers think the same.
So how do you do to win an ISPO Award, the Oscar of the Sport industry?

Awards recognize outstanding innovations, designs or performances. Even if you don’t win; important journalists, buyers and influences see, test and evaluate your product!
A strong referral can be the difference between making your product fly or die.

Event details:

Plan for Sept.19th 10.00-16.00 in Stockholm

Location: Downtown Camper by Scandic

Brunkebergstorg 9, SE-103 27, Stockholm, Sweden
Cost: 1495 SEK per person including documentation, breakfast buffet, lunch and coffee.
Sign up is open until the 25 spaces are reserved. Register by e-mail including your name and company to:


Bernhard Heinz
Co-founder of Pascher+Heinz

One of the brains behind the Munich-based branding and communication agency with a strong focus on sports for more than 20 years. Pascher+Heinz has a long history with ISPO MUNICH, being responsible for the innovation platforms ISPO AWARD, ISPO BRANDNEW and ISPO TEXTRENDS. Bernhard will in his speech provide some behind-the-scene information on the awards, share his experience and give recommendations.
Stefan Ytterborn
Founder of POC 

Building on a long background as entrepreneur, promoter, and strategist within contemporary and industrial design and communication. Stefan founded POC in 2004. Committed to high-end product development from day one, POC at this point is one of the strongest brands within its markets, present in 45 countries worldwide and currently having 85 employees. Stefan will be talking about the journey with POC, its success story and their secret why they always end up as award winners.
Matthias Aßmann
Founder and owner of MANDEL 

With focus on PR and communication for brands within sports, outdoor and lifestyle. Mathias is one of the architects of the Scandinavian Outdoor Group. He is in charge of the Scandinavian Outdoor Award, the European Adventurer of the Year Award and introduced the Adventure Academy in Europe.
Originally from Germany, he lives with his Finnish wife and 2 daughters in Stockholm.Matthias will present award project examples and success cases of winning brands.

Martin Willners
Editor-in-chief Sportfack
Martin Willners is skateboarder for life and editor-in-chief for the Swedish sports trade magazine Sportfack. He has been in the jury for several awards both in Sweden and globally. As a jury member Martin always try to see the product from a retailer’s point of view. What will make this product or brand to get consumers to my store? What’s the selling potential. Is the product tested or is it still a prototype? What makes it different from everything else that is already out on the market?The tagline of Martin’s speech will be Don’t impress the jury – impress the retailers.
The importance of awards – and how to win them is a HuginBiz seminar and part of the ISPO ACADEMY program in Scandinavia. Full program about upcoming seminars will be presented in August.
Important ISPO award dates for you to keep in mind:
Photo of ISPO BRANDNEW Village at ISPO MUNICH 2017


Application for ISPO AWARD 2018 will open mid-October 2017.

Photo of ISPO BRANDNEW Village at ISPO MUNICH 2017


Application for ISPO BRANDNEW 2018 will open in August 2017 to all new brands in the sports business founded in 2014 or later.


*Source: Academy award signaling and gender bias in Hollywood
Kevin Sweeney, Professor Takao Kato: Economics Honors Thesis



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