Our international partner for international distribution partnerships in Europe since many years, SPORTS CONTACTS is now SUPREME CONTACTS. By focusing on sports, shoes and fashion, SUPREME CONTACTS is one of the leading international matchmaking platforms for the lifestyle sector, efficiently bringing brands and sales partners together.

Are you looking for distributors, sales agencies, area sales managers or brands? Do not miss to search for these in the matchmaking platform, visit SUPREME CONTACTS directly here.

Supreme Contacts logo

ISPO China Market Introduction Program in Shanghai, July 4-7th 2017

ISPO China Market Introduction Program in Shanghai, July 4-7th 2017

Detailed information in the PDF:

ISPO_CMIP_SH2017  pdf

Good news for our clients, partners and business friends!

HuginBiz now also helping you with Selling!

HuginBiz welcomes Anders Selling as Chairman of the Board. Anders brings an extensive international experience from management consulting and business and supply chain development.

Besides his role as Chairman, he will take the position as Head of Business Services, responsible for HuginBiz’ market expertise and consulting services.

Anders also holds the position as president of the Swedish Sailing Federation and is engaged in a number of outdoor sporting events in MTB, trail running and skiing. He has previously worked for several major automotive OEMs and well known consulting firms and was until recently the CEO of Vasaloppet, the world ́s largest ski race.

In his role as an automotive expert, Anders will be a key note speaker on the European Outdoor Summit in Barcelona 28-29 September with the subject“Lessons learned from the Automotive Industry”.

For more information, please contact Martin Kössler, CEO.



Registration now open!

To participate at ISPO MUNICH  2017 click here

ISPO MUNICH is the leading platform and medium for the sports industry. It is where business and sport connect. Are you looking for new distributors, retailers, sourcing new products or looking for media attention then ISPO MUNICH should be part of your expansion strategy for 2017.

Secure last years price and take advantage of the early bird offer before 31/3. Final deadline 31 May 2016.

If you are interested in participating we recommend that you contact us immediately to guarantee space and choice of you preferred placement. If you would like to find out more about ISPO MUNICH click here.

For more information please contact Sophie Roswall

SOG Scandinavian Village at OutDoor Friedrichshafen 13 -16 July 2016

HuginBiz will coordinate the Scandinavian Outdoor Group Scandinavian Village at  OutDoor 13-16 July 2016 in Friedrichshafen.

Welcome to see the latest range of  outdoor products from the leading Scandinavian outdoor brands. Enjoy the atmosphere at the Scandinavian Bar.



Next generation of Swedish Export success stories ready to accelerate!

At the end of September, HuginBiz is launching a unique International Business Accelerator program in cooperation with Business Sweden (The Swedish Trade & Invest Council) based in Aare, the winter capital of Sweden and host of the 2019 FIS Alpine World Championships. Accelerator programs are common in many industries but Sweden is the first country where companies within the sports industry can join a one-year specific executives competence and network expanding the program to help internationalize their business.

“On behalf of all young and dynamic entrepreneurial brands in Sweden, we are proud and happy to be trusted by Swedish authorities to develop, coach and prepare these young brands with high potential for ISPO and international expansion,” says Martin Kössler, founder, and CEO of Helping You Grow International Business AB.

Among the first brands accepted in the program are Spektrum, goggles for riders and winners of the Gear of the Year Award in Sweden 2015, Extrem skis, winners of ISPO Gold Award for their open innovation project in 2014 and Sweare, a new upcoming XC skiing apparel brand.

Interested in joining in the program or want to know more? Please contact:

 Martin Kössler



ISPO SHANGHAI 6-8 July 2016

Get the latest details about the leading sports business platform for seasonal specialist segments in the Asian-Pacific region here.

Scandinavian Village @IWA Outdoor Classic 4-7 March 2016

The IWA Outdoor Classic is 4 to 7 March 2016 and all outdoor companies are welcome!

IWA Outdoor Classics is the world’s leading trade fair for hunting enthusiasts. Outdoor Classics forms a separate part of the exhibition and is detached from the firearm component. We are proud to offer Scandinavian outdoor companies an opportunity to exhibit within the platform Scandinavian Village.

IWA has experienced continuous growth since its start 40 years ago, however, the segment that has had the most rapid growth in recent years is the outdoor segment. At the IWA Outdoor Classics, you can expect to meet professional visitors (last 41,748 visitors from 121 countries) who are scouting sustainable and high-quality products for outdoor enthusiasts. This makes IWA Outdoor Classics to the obvious choice for outdoor companies who want to show off highly functional equipment for new audiences.

Participants in last years Scandinavian Village were Real Turmat, Light my Fire, Tretorn, Haglöfs, Sasta, Aclima, Mora of Sweden, Helsport, Polyver, Viking Footwear, Bergans, Walkstool, Trangia, Nokian and Woolpower.

Are you one of them in 2016?

For more information please contact Sophie Roswall


HuginBiz stolt partner och jurymedlem för årets modeexportföretag på Habits Modegala

Vad har Acne Studios, Whyred, Bergans of Norway och H&M gemensamt? Alla har prisats med utmärkelser under Habit Modegalan, modebranschens egen festkväll. Idag öppnar nomineringen för årets Modegala, som blir den nionde i ordningen. Var med och påverka och gör din röst hörd på!

Habit Modegalans syfte är att lyfta och föra modeindustrin framåt. Hela branschen uppmärksammas – allt från designer och leverantörer till butiker. Årets upplaga blir den nionde i ordningen. Galakvällen äger rum 5 november på den vida uppmärksammade restaurangen K-märkt i Stockholm. Den fantastiska miljön kommer att rama in festligheterna perfekt!

Dessutom presenteras tre nya kategorier: Årets Hållbarhetspris, Årets Nykomling och Årets Denimleverantör.

Utmärkelserna i Habit Modegalan föregås av ett omfattande juryarbete med ett sextiotalal involverade. Varje jurygrupp består av representanter från Habit samt ett antal branschexperter. Vi på HuginBiz är stolta medlemmar i jurygruppen för årets modeexportföretag.

Därtill vill vi veta vem branschen tycker ska belönas, därför är det öppet för alla att lämna förslag på nomineringar på Samtliga bidrag granskas av en namnkunnig jury som därefter utser fem finalister i 13 kategorier.

Nu börjar nomineringsarbetet. Var med och påverka och gör din röst hörd – gå in på och läs mer.



FIBO Cologne, 7-10 April 2016

Save the date!

Another FIBO, another record-breaking event in 2015 boasting a total of 138,000 visitors over four event days, the Leading International Trade Show for Fitness, Wellness and Health continued its successful run of recent years and recorded another attendance increase of 22,000 visitors (19 per cent) over last year. Altogether 725 exhibitors from 40 nations (prior year: 697 – plus 4.0 per cent) presented the latest fitness and health industry trends and innovations on a floor space of 130,000 m².  Applications are now open for re-bookings for the 2016 show. More information can be found at

 If you are interested in more information please contact Rachael Blaxland

application 2016