The world’s leading sports and outdoor trade event
ISPO is the most influential global platform for the sporting goods, outdoor and winter sports industries. It brings together the entire value chain – from materials and manufacturing to brands, products, retail and next-generation consumer experiences.

ISPO moves to Amsterdam in 2026
The next edition will take place on 3–5 November 2026 at RAI Amsterdam. The move introduces a renewed purpose: uniting the global sports and outdoor community, strengthening meaningful connections, and reigniting the passion that drives the industry forward.

Co-Located with the International Running Expo
ISPO 2026 will be co-organised with the International Running Expo, Europe’s only dedicated B2B running exhibition. Together, they create an even broader and more dynamic offering for brands, buyers and visitors.

Led by industry experts
The event is organised by Raccoon Media Group in partnership with Messe München. Their combined experience ensures an event where innovation, insight and authenticity set a new benchmark for global trade fairs.

Major investments for 2026
ISPO is making significant investments to elevate the exhibitor and visitor experience:

• €1 million towards a full-service Hosted Buyer Programme connecting global retailers with brands
• €1 million in a focused and expanded content programme, launching with the ISPO Leaders Summit for c-suite executives
• €1 million annually for good causes through the independently managed Impact Council, supporting grassroots initiatives, participation projects and the protection of outdoor environments

Scandinavian Village – a Nordic hub
As at every ISPO, the Scandinavian Village will be located in a prime position in Hall 1. This vibrant hub brings together leading Nordic outdoor brands, attracting buyers, media and industry leaders for networking, product launches and community building.