Welcome to Europe | 16 May 2026

A guide to the key outdoor markets of Europe

Gain valuable insights into the European outdoor market and meet industry experts from across the region during this inspiring half-day seminar.

This seminar was first organized by the Huginbiz international outdoor consulting network at the European Outdoor Summit in 2024 and now requested by many to be repeated. In half a day, you will receive an introduction, overview, and update on the state of trade in each of Europe’s key outdoor regions. Participation is primarily aimed at non-European outdoor industry professionals, but European participants are, of course, also very welcome to join.

Program
12.00–12.30 Registration, light lunch and mingle
12.30–12.40 Welcome note by Christian Schneidermeir, EOG
12.40–12.50 Presentation of speakers and introduction to Europe, Martin Kössler, CEO Huginbiz
12.50–13.20 Introduction, overview and state of trade in the UK & Ireland, Andrew Denton, General Secretary, OIA UK
13.20–13.50 Introduction, overview and state of trade in France, Inés Carrie & Claire Lissajoux
13.50–14.00 Leg stretcher
14.00–14.30 Introduction, overview and state of trade in Germany/DACH, Andy Schimeck, ValorSummits
14.30–15.00 Introduction, overview and state of trade in Eastern Europe, Michal Sojka, Retail Consulting
15.00–15.20 Coffee break
15.20–15.50 Introduction, overview and state of trade in Spain, Michel Gogniat
15.50–16.20 Introduction, overview and state of trade in Italy, Luca Tomat
16.20–16.50 Introduction, overview and state of trade in Scandinavia, Martin Kössler, Huginbiz
16.50–17.00 Summary and thank you, Martin Kössler
When: Saturday 16 May, 12.00-17.00
Where: Where: Riva del Garda Conference Center, Parco Lido, 1, 38066 Riva del Garda. Room: Tenno
Price: €490,- incl. lunch, coffee & snacks, (2nd person from same company 50% off)

Registration

Welcome to Europe May 16
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