A European market leader outdoor brand wanted to expand to Asia. We first audited their existing IP, brand communication products, resources, competences and routines, then identified the needed to-do’s before it made sense to launch. We then provided and helped implement a preparation check-list and timeline with individual accountability.
We selected launch markets, recommended distribution and channel strategies, selected and introduced partners, helped negotiate terms and draft agreements. We facilitated the new relations, helped develop go-to-market plans and supported launch activities and brand communications. It is considered the best European outdoor brand to launch in Asia.contact us