We first audited their existing IP, brand communication products, resources, competences, and routines, then identified the necessary to-do’s before it made sense to launch. We then provided and helped implement a preparation checklist and timeline with individual accountability.

We selected launch markets, recommended distribution and channel strategies, selected and introduced partners, helped negotiate terms and draft agreements. We facilitated the new relationships, helped develop go-to-market plans, and supported launch activities and brand communications. It is considered the best European outdoor brand to launch in Asia.

Upsalite^® is the world’s only porous magnesium carbonate. This "impossible material" was invented at Uppsala University in Sweden in 2012, after nearly a century of attempts. Today, Upsalite® is a revolutionary ingredient in moisture management for your skin.

Ask any climber, gymnast, or weightlifter about the value of a good grip, or any pro runner, cyclist, triathlete, or hiker about the importance of preventing blisters and chafing to push their personal limits. We at Huginbiz have made significant progress with Disruptive Materials, helping to firmly establish Upsalite® as an ingredient brand. We developed its strategy, initiated partnerships with innovative global brands, and crafted the launch plans and marketing support programs, all of which have proven impactful and award-winning.

A visionary, supersmart person asked for help to start a global brand when it was still just an idea. We believed in his vision, but helped him avoid fighting windmills.

Over the years, we assisted with everything from sourcing, setting up distribution, and selecting the right locations at key trade shows. He built a global brand in record time, exited, and is now well on his way with his second global brand journey. We are still just as drawn to his start-up creativity and energy. It makes us look old but feel young!