Proudly (re-) presenting the new international business event for the running industry
THE INTERNATIONAL RUNNING EXPO
4-5 November 2025 at the RAI Amsterdam
Helping You Grow International Business AB, Huginbiz® has been appointed exclusive representative in the Nordics by the Raccoon Media Group for the upcoming launch of The International Running Expo on 4-5 November 2025 at the RAI Amsterdam.
With an expected 300 brands set to exhibit at The International Running Expo, Huginbiz® will serve and support Raccoon Media Group with onboarding brands from across the Nordic region and will shine a spotlight on new product innovation from Sweden, Denmark, Norway, Finland, Iceland & Greenland.
Huginbiz® has a strong network of high-quality retailers & B2B buyers and will assist in inviting relevant Nordic visitors to attend the Expo.
“Running is the leading segment and of importance not only from a business perspective within its own specialty channels but also for material innovation and setting trends for the rest of the sports industry. We are delighted to see Racoon Media Group provide a well-needed European running business event for many of our customers. Their team possess both the passion and experience from their UK and US shows to launch a successful show and together we make a great team, with the right contacts and experience, to make this a valuable annual business and product sourcing event” says Martin Kössler, CEO & founder of Huginbiz®, known for helping international brands with international strategies and business development for more than 20 years.
If you would like to enquire about exhibiting at The International Running Expo, please get in touch with the team to discuss.
• Exhibitor-registration for the premiere event is open (early-bird deadline Jan. 31st)
• For more information regarding Huginbiz, please contact Sophie Roswall, + 46 31 90 77 20 / sr@huginbiz.com
• More about Huginbiz at huginbiz.com
• More about Raccoon Media Group at raccoonmediagroup.com
“The International Running Expo provides an unmatched platform for innovation, collaboration and business acceleration. We are not only showcasing the latest advancements and trends but actively facilitating partnerships that will shape the future of running. This new partnership with Huginbiz® will help The International Running Expo have a strong representation from the Nordic region and we can’t wait to work together to help shape the future of running.”
Shirry Liram, Event Director of The International Running Expo